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Paper Description


Opportunities and challenges of M-Commerce in Bahrain, Journal of Database


Authors: Yas A. Alsultanny
Abstract: Many countries around the world have started using M-commerce (Mobile commerce) to enable users to fulfill some commercial services quickly and easily. Bahrain is one of those countries that uses M-commerce to facilitate commercial services and tries to enlarge its experience in this field. Research has shown that worldwide the mobile subscription numbers have increased yearly in addition to the yearly increase in mobile subscribers in Bahrain. The article will be focused on the number of customers that will be using M-commerce services when available. This article shows that M-commerce in Bahrain needs more efforts and time to reach a high level of development and gain customer trust and satisfaction.
Published in: Marketing and Customer Strategy Management;19(1):31–38
URL: http://www.palgrave-journals.com/dbm/journal/v19/n1/abs/dbm20122a.html
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