Asma Juma, a Ph.D. student in the Innovation and Technology Management program at Arabian Gulf University, discussed the role of digital innovation and artificial intelligence in promoting the sustainability of nonprofit organizations in a research paper she presented at the “Second Arab Forum on Smart Transformation Applications in the Nonprofit Sector for 2026,” hosted in Manama under the patronage of Osama bin Saleh Al-Alawi, Minister of Social Development of the Kingdom of Bahrain.

The paper was titled “Digital Innovation and Business Sustainability Using Artificial Intelligence in the Nonprofit Sector,” and addressed the growing role of digital innovation and artificial intelligence applications in enhancing the performance of nonprofit organizations, strengthening their operational efficiency, and enabling them to achieve institutional sustainability through the use of advanced technological solutions to improve resource management, develop operational mechanisms, and support decision-making.

The researcher highlighted the opportunities offered by digital technologies and artificial intelligence to bring about a qualitative leap in the nonprofit sector, thereby helping to enhance the social and developmental impact of organizations, enabling them to keep pace with rapid technological changes, and respond more effectively to community needs.

She also discussed the importance of integrating scientific research with modern technological applications and exploring ways to harness innovation in the development of the nonprofit sector, thereby supporting the creation of more efficient, flexible, and sustainable organizations and enhancing their contribution to achieving development goals.

The participation of Arabian Gulf University students in specialized scientific conferences and forums is part of the university’s commitment to enriching their academic and research experience, and to provide them with the opportunity to present their scientific work and exchange experiences with researchers and experts, thereby enhancing their ability to link scientific research to contemporary development challenges and develop practical solutions that serve society.